We all use WhatsApp for keeping in touch with friends and family, but this great tool isn’t being used as effectively as it could be for businesses.  As well as the free, WhatsApp app for personal use there is also the paid for WhatsApp for Business available.

WhatsApp for Business is a specialised version of app designed to help businesses communicate more effectively with their customers.  Bur what foes it give you as a business?

  1. Direct and Instant Communication
  • Real-Time Messaging: Engage with customers instantly through direct messages.
  • Quick Replies: Use pre-set responses for frequently asked questions to save time.
  1. Enhanced Customer Support
  • 24/7 Availability: Provide round-the-clock support with automated messages.
  • Personalised Interaction: Address customer queries and issues on a personal level.
  1. Marketing and Promotions
  • Broadcast Lists: Send promotional messages, updates, and offers to multiple customers at once.
  • Rich Media Sharing: Share images, videos, and documents to make your promotions more engaging.
  1. Product and Service Showcase
  • Catalogue Feature: Display your products and services within the app, making it easy for customers to browse and shop.
  • Direct Purchases: Facilitate transactions directly through WhatsApp.
  1. Building Customer Relationships
  • Personalised Messages: Send birthday wishes, thank you notes, and other personal messages to build stronger relationships.
  • Feedback Collection: Gather customer feedback through surveys and polls.
  1. Streamlined Operations
  • Group Chats: Create groups for different teams or projects to streamline internal communication.
  • Task Management: Use WhatsApp to assign and track tasks within your team.
  1. Integration with Other Tools
  • CRM Integration: Integrate WhatsApp with your CRM system to manage customer interactions more effectively.
  • Third-Party Apps: Connect with other business tools and apps for a seamless workflow.
  1. Security and Privacy
  • End-to-End Encryption: Ensure all communications are secure and private.
  • Verified Business Profiles: Build trust with customers through verified business accounts.
  1. Analytics and Insights
  • Message Statistics: Track message delivery, read rates, and response times to measure effectiveness.
  • Customer Insights: Gain insights into customer behaviour and preferences.

That’s all well and good, but in the real world what does this mean for you?

Here are some practical ways you can use WhatsApp for Business:

  • Customer Support: Provide real-time support to customers through WhatsApp messaging and voice calls.
  • Sales and Marketing: Use WhatsApp to send promotional messages, product updates, and special offers, while we ensure clear and reliable voice communication for follow-ups if required
  • Internal Communication: Facilitate seamless communication between team members with WhatsApp’s group chats

 

To find out more about WhatsApp for Business simply drop one of our team a line or give us a call on 0118 940 9000.